Myths About Social Media

Most companies do not understand social media. (Isn’t that why they pay whopping sums to other companies to manage this part?) They all keep saying that they have a social media presence – not because they really care, but because this makes them sound up-to-date. It’s more of a formality, a task to complete to stay in the competition. What you need to understand is that having an online presence does not mean a phenomenal rise in the bottom line. You’ve got to give it time, nurture it like a sapling, and give it love for it to bear fruit.

Here are a few rampant myths that need to be addressed before they cause someone’s downfall.

Myth 1

It is basically advertisement we don’t pay for

Buster

Many people hold this belief that social media is free. Well, it is free, per se.  But you need to hire staff, get a good strategy in place, and give away gifts and stuff to build a following and maintain it. Social Times, in an infograhic released in May, said that the average cost of a social media campaign is $210,000! Yes, that is a lot of money. But, this amount is for larger companies. Smaller companies need to scale this amount down. Even if you do scale, that is still money going out. If you have a limited budget, analyze social media with the same scrupulousness as you would any other tool. It is a time taking process. Whether you do it yourself or hire someone, you’ll be spending time, and time translates to moolah.

Myth 2

It is meant for all businesses

Buster

Every company would love to spread more awareness about it – even Nike! And social media platforms are the best suited for this purpose. If your target group is on social media, you can create a page that redirects to your website. But, how much are you willing to spend in terms of resources?

If you provide services and products that people do not need frequently, then it does not make sense to have a presence on social media. If people do not need you on regular days, why would they want to interact with you on a regular basis? If you are not ready to spend more than an hour or two on social media every month, then you could probably stick to Linkedin, where a couple of articles could be sent to professionals every month. These professionals can act as referrals. But, it needs to be done by someone in the company, not an outsider. So, do you really need to be on social media?

Myth 3

We will be liked by everybody and be popular

Buster

Sorry to burst your happy bubble here, but this is not likely to happen very soon. There are companies who desperately ask people to follow/like them. Instead of drawing people in, such communication reeks of desperation and drives people away. People do not have a lot of time to spend on your post/page. You’ll have to chalk out a solid plan to get them to your page. You’ll have to invest time and money. Run contests, give away freebies and goodie bags – basically anything to keep your audience engaged and entertained.

You’ve got to pay attention to how being associated with you makes your audience look smarter, hipper, and cooler than those in their contacts list. Make them happy, you’ll be happy too!

How to choose the right social media tool for your target market?

Social media is big today – pretty big. With such a proliferation of social media tools, it is easy to get confused about which one to use.

The best way is to first determine your target market. Once that is done, you can opt for the tools they prefer. Now, there are many ways in which various target markets can be defined, but there are three really broad categories that define most target markets – the baby boomers, the moms and the teenagers. Continue reading

We’ve changed!

Possibillon Technologies started in April 2011 by Mahalakshmi Nagubandi and Ayyappa Nagubandi in Hyderabad, India. With 14 years of experience in a wide spectrum of industries and a drive to do something different, Ayyappa started this company to work on building applications for mobile phones and the web. Continue reading

Development Partner of Leap Motion

Imagine how cool it would be if you could do things on your computer just like you do them
in real life, and there was no need to click, tap, drag, or drop…if technology finally figured out people. That’s the Leap Motion Controller.

Leap Motion has invented a very amazing technology in 3D. You can interact with your
computer with a tiny leap motion sensor. It is a simple motion controller that you can plug into any USB port on your computer. Once it is plugged in and you have installed the Leap software, it turns the 8-cubic feet of air in front of it into “3D interaction space”. Basically it has the power to track any motion within that space, letting you use your hands to do whatever you could do with a mouse.

Leap Motion enables people to use hand gestures to swipe and glide through the screens,
providing a “visually refreshing” and intuitive experience. And, one of the partners of
development of this gesture based programming is Possibillion Technologies.